{"id":19838,"date":"2021-05-28T10:55:53","date_gmt":"2021-05-28T14:55:53","guid":{"rendered":"https:\/\/www.dailypay.com\/?p=19838"},"modified":"2021-06-08T19:14:33","modified_gmt":"2021-06-08T23:14:33","slug":"dailypay-new-brand","status":"publish","type":"post","link":"https:\/\/www.dailypay.com\/resource-center\/blog\/dailypay-new-brand\/","title":{"rendered":"DailyPay\u2019s New Brand"},"content":{"rendered":"\n

We\u2019ve taken a bold and courageous step. We\u2019ve updated the DailyPay brand \u2014 a new look, a new tone and a new mission. We hope you love it as much as we do. <\/p>\n\n\n\n

At DailyPay, we\u2019ve got a big job! We\u2019re creating the next financial system, by rewriting the invisible rules of money. We are challenging conventions and building this new financial system for everyone, and it all starts with pay. <\/p>\n\n\n\n

We\u2019ve put a tremendous amount of thought into every element of how we communicate best about what DailyPay is doing. Research, interviews, conversations and insights all informed the choices we made. You might be interested in some of the insights that drove our new brand choices. <\/p>\n\n\n\n

Courageous yet considered<\/strong><\/h2>\n\n\n\n

We\u2019ve chosen a new set of colors to reflect who we are. Colors that introduce the warmth and depth of our humanity.  We are leaders in our space, willing to break new ground and question dogmatic beliefs. We take this responsibility seriously, keeping the broader implications top of mind. We are nimble, thoughtful and careful \u2014 employers and employees alike can trust that we have their best interests at heart.<\/p>\n\n\n\n

Candid yet understanding<\/strong><\/strong><\/h2>\n\n\n\n

Our tone is inviting, It shows we are open, honest and willing to have tough conversations about changing the way things are done. But we\u2019re not disruptors for disruption\u2019s sake \u2014 we believe in our core mission to remake finance for the better, so we handle these conversations with empathy and understanding.<\/p>\n\n\n\n

Dedicated yet aware<\/strong><\/strong><\/h2>\n\n\n\n

Our new font is creatively purposeful and bespoke. We\u2019re committed to rewriting the invisible rules of money \u2014 which means we have to know the existing ones well. We\u2019re persistent in our mission but respectful of the work that\u2019s gone before.<\/p>\n\n\n\n

Empowering yet egalitarian<\/strong><\/strong><\/h2>\n\n\n\n

Every image challenges you to think. Is it a rising sun, a coin flip, demonstrating the change we are driving, or is it simply money in the bank? We are creating in a way that allows us to champion the individual, but our goal is to create a rising tide that lifts all boats. Employers, employees and merchants alike can feel more confident in their relationships and take pride in the value they create, because of the platform we\u2019re creating and the support we provide.<\/p>\n\n\n\n

Keep an eye on us, because our new brand is just getting started.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve taken a bold and courageous step. We\u2019ve updated the DailyPay brand \u2014 a new look, a new tone and a new mission. We hope you love it as much as we do.  At DailyPay, we\u2019ve got a big job! We\u2019re creating the next financial system, by rewriting the invisible rules of money. We areRead More<\/a><\/p>\n","protected":false},"author":32,"featured_media":19837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-19838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nDailyPay\u2019s New Brand - DailyPay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dailypay.com\/resource-center\/blog\/dailypay-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DailyPay\u2019s New Brand\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve taken a bold and courageous step. 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